BETBY expands LATAM presence through Mobadoo esports partnership

BETBY, a sportsbook supplier, has taken a significant step in strengthening its presence in Latin America by announcing a new partnership with Mobadoo, a esports provider focused on the LATAM market.

This collaboration will see BETBY’s award-winning Betby.Games portfolio fully integrated into Mobadoo’s product lineup, bringing a wide range of dynamic esports betting content to Mobadoo’s growing user base.

Mobadoo, known for its deep market understanding and established presence across Latin America, will now offer its customers access to BETBY’s proprietary esports titles.

These include eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis and the Brazil-relevant eVaquejada.

The Betby.Games suite is recognised as one of the industry’s most comprehensive and high-frequency esports betting solutions, featuring more than 70 tournaments, over 350 betting markets and upwards of 300,000 live matches every month.

Kirill Nekrasov, BETBY’s Head of Sportsbook Product, commented on the partnership, stating: “Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us.

Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time.

This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

This partnership is a key pillar in BETBY’s global expansion strategy, reinforcing its reputation as a leading esports supplier in Latin America.

The integration of Betby.Games into Mobadoo’s platform not only enhances Mobadoo’s product suite but also delivers high-frequency, engaging betting options to a rapidly growing esports audience in the region.

As esports continues to surge in popularity across Latin America, collaborations like this are set to play a crucial role in shaping the future of digital betting, providing players with innovative and localised content tailored to regional preferences