Cool: Eurowings Adds “Real” A320neo Business Class, As A Trial

Business class on narrow body jets within Europe is known for being lackluster, generally just consisting of economy seats with blocked middles and improved service. So there’s an exciting update, as a Lufthansa Group carrier will be installing more comfortable seats in business class on narrow body aircraft.

Ironically, it’s not full service airlines like Lufthansa or SWISS that are doing this, but instead, the group’s low cost carrier, Eurowings.

Eurowings trials Premium BIZ seat concept

Eurowings operates a fleet of roughly 80 Airbus A320-family aircraft. While most of the carrier’s routes are short haul and within Europe, the airline also operates some longer flights.

For example, the airline operates several seasonal routes to Dubai (DWC). At nearly 3,000 miles, these are among the more uncomfortable business class flights out there, given that it’s the same disappointing product you’ll find on short haul routes. Fortunately, the airline will soon be running a trial to change that.

Starting later in 2025, Eurowings will be installing “real” business class seats on select Airbus A320neo aircraft. The airline has chosen a reclining business class product from Italian manufacturer Geven, with an adjustable backrest, ergonomic design, and a lot more pitch than you’ll currently find.

For now this is a trial, designed specifically for medium haul routes. The product is expected to first be introduced on the Berlin (BER) to Dubai route as of November 2025, with tickets going on sale as of August 2025.

What’s interesting is that Eurowings will actually offer two tiers of business class. This isn’t in lieu of the existing business class, but rather, is in addition to it. Eurowings BIZclass will continue to be offered, featuring economy seats with blocked middles. Then there will be eight Eurowings Premium BIZ seats at the front of the cabin.

Here’s how Eurowings CEO Jens Bischof describes this move:

“With our new Premium BIZ seat, we offer business travellers and holidaymakers a completely new level of comfort on medium-haul flights. More privacy and a significantly enhanced feel-good atmosphere make longer flights noticeably more pleasant. We are thus setting a new standard in our market segment and clearly positioning Eurowings as Europe’s leading value airline.”

What this new product could mean in the long run

For now, the introduction of proper business class seats is just being described as a trial. However, I think the long term implications could be interesting.

First of all, keep in mind that Eurowings is overhauling its fleet as of 2027, as the airline has 40 Boeing 737 MAXs on order. So it’s possible that whatever is learned from this experiment could be integrated into the cabins of those jets.

Second of all, Eurowings notes that this will “also provide other airlines in the Lufthansa Group with important insights for the future configuration of new aircraft fleets.”

Unfortunately I don’t think we’ll see a “proper” business class introduced on short flights within Europe any time in the foreseeable future (I don’t want to say “never,” but… close enough). However, there are many medium haul markets that might not consistently have demand for wide body aircraft, but where something better than the typical intra-Europe business class is expected.

In the case of Lufthansa or SWISS, we’re talking about destinations like Amman (AMM), Cairo (CAI), Tel Aviv (TLV), etc. These are all destinations where some airlines offer a “proper” business class, while others don’t. Offering a more competitive business class product on narrow body aircraft would allow airlines to better right size capacity while managing expectations.

Bottom line

Eurowings is trialing a new Premium Biz seat concept, whereby the airline will introduce proper recliners in business class on select Airbus A320neos, operating the carrier’s longest routes. Initially, this is intended to address the horrible feedback the airline has been getting about business class on its Dubai route.

However, the airline states that the results of this trial could be used to shape the product offerings on Lufthansa Group carriers in the future. Could we finally see a proper business class product on more narrow body aircraft belonging to European airlines? It would be nice!

What’s your take on Eurowings’ Premium BIZ seat concept?