For Its First-Ever Football Kit, Off-White™ Goes Logo-Heavy
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Off-White™’s involvement in designing AC Milan’s new kit is difficult to miss: Practically every square inch of the new jersey has an Off-White™ logo of some kind. Even AC Milan’s famous club crest isn’t safe from the brand’s tinkering.
As is becoming increasingly common with football teams, this is AC Milan’s fourth kit for the 2024-25 season, going beyond the traditional trio of kits football teams release.
It is a limited-edition collaboration between fashion label Off-White™, PUMA, and AC Milan, arriving over halfway through the Serie A season (the Milanese side has played 23 of its 38 Serie A games this season). 
AC Milan, Press
The jersey in question has a black base fading into green at the bottom and has Off-White™'s arrows logo repeatedly printed all over. On the ends of the collar and sleeves emerges AC Milan’s signature red color. 
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
AC Milan, Press
Various sponsors, all printed in yellow, cover the front of the jersey and both sleeves while AC Milan’s club crest, printed in tonal black, is layered over with the word Diovoli (Italian for devil and AC Milan’s nickname) with Off-White™’s signature speech marks. The player's names will also be featured in speech marks on the back.
And to finish it all off, Off White™ zip ties hang from the bottom of the shirts.
There is also a red and green goalkeeper jersey, both renditions infused with Pan-African colors to celebrate black excellence. 
AC Milan, Press
At a time when many teams are opting for more minimal kit designs — whether that be without a sponsor, entirely monochrome, or with more subtle iridescent prints — AC Milan’s fourth kit bucks the trend. This kit is a loud, logo-heavy, busy design.
The boldness Off-White™ and AC Milan’s almost makes it reminiscent of the many wild football kits of the ‘90s.
The first-ever on-field kit designed by Off-White™, building on the pre-match AC Milan uniforms it already creates, both kits will be available to shop on February 14.
On the following day, the AC Milan x Off-White™ kit will make its debut on the pitch when AC Milan’s men’s First Team take on Hellas Verona in their Serie A fixture.
“The collaboration between Off-White™️, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the Black community in sports and fashion," says Cristiano Fagnani, CEO of Off-White™️.
"During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
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