FURIA lands new partnership with Logitech G

Brazilian esports organisation FURIA has announced a strategic partnership with gaming-focused brand Logitech G.

According to a release, the partnership will see both brands work on collaborative projects aimed at professional players and community creators, as well as equipment support to FURIA’s players.

In particular, Logitech G will provide FURIA athletes with its own peripherals while also giving technical support, workshops and audiovisual content for joint appearances.

Pedro Lopes, Partner and Marketing Director at FURIA, commented: “Joining forces with Logitech G is an important step for FURIA, as we’ve always sought the best partners to empower our athletes and connect with the gaming community.

“This agreement goes beyond high-performance peripherals — it represents a collaboration on projects that uplift the esports ecosystem as a whole. Our mission is to transform and expand the gaming niche, and having a major partner like Logitech G by our side allows us to go even further.”

Founded in 2017, FURIA is one of the leading esports organisations in the South American scene. FURIA is mainly known for its endeavours in the Counter-Strike scene, and has since expanded across other game titles, including Apex Legends, League of Legends, PUBG Mobile, Street Fighter, Rainbow Six Siege, Rocket League and VALORANT.

The Rainbow Six team recently won the inaugural Rainbow Six RE:L0:AD championship after defeating CAG Osaka with a dominant 3-0 score in the Grand Final, taking home $170,000 (~£127,018) in prize money.

FURIA is also among the 40 teams that have been accepted to the Esports World Cup Partner Programme, which allows it to receive up to $1m (~£771,000) in funding to grow its brand and audience ahead of and throughout the EWC 2025.

Aside from Logitech G, the Brazilian esports organisation is supported by Lenovo Legion, Red Bull, Hellmann’s, Adidas, Pokerstars, and Universidades Cruzeiro do Sul.