Have We Reached Peak Self-Tan?
It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key new products to the psychology behind our tawny obsession

It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key new products to the psychology behind our tawny obsession