Have We Reached Peak Self-Tan?

It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key new products to the psychology behind our tawny obsession

Jun 16, 2025 - 15:52
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Have We Reached Peak Self-Tan?

It’s been 20 years since Jergens brought self-tanning to the masses. Ahead, a sunless-tanning state of the union, from key new products to the psychology behind our tawny obsession