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Live reporting from Sigma's press event
Sigma CEO Kazuto Yamaki Photo: Richard Butler This story is being reported live, so please regularly refresh to see the latest updates. We're at Sigma's pre-CP+ event at its headquarters in the suburbs of Tokyo. CEO Kazuto Yamaki is talking and we'll be reporting live on what he reveals. He says they've been working hard to provide "the best of the best." But, since he took over the company on 2012, the image quality of smartphones has increased and "the importance of the dedicated camera is gradually being questioned." He said he went back to the founding ethos of his father: "technological innovation is an art in itself." He says the company will focus on "technology, craftsmanship and art." To reflect this, the company is introducing a new look and new logo, with the tag-line: "The art of engineering, engineering for art." As part of this, Yamaki says the company is establishing the Sigma Foundation that will promote the art of photography. The foundation's first actions will be to publish photo books by two photographers: Sølve Sundsbø and Julia Hetta. But, he says the company's focus will remain the same: "to develop, manufacture and deliver the very best products to our customers." "Since 1973 we have been making all our products in Aizu, Japan," he says, "and we remain committed to the people and the communicty of Aizu."
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Sigma CEO Kazuto Yamaki Photo: Richard Butler |
This story is being reported live, so please regularly refresh to see the latest updates.
We're at Sigma's pre-CP+ event at its headquarters in the suburbs of Tokyo. CEO Kazuto Yamaki is talking and we'll be reporting live on what he reveals.
He says they've been working hard to provide "the best of the best." But, since he took over the company on 2012, the image quality of smartphones has increased and "the importance of the dedicated camera is gradually being questioned."
He said he went back to the founding ethos of his father: "technological innovation is an art in itself."
He says the company will focus on "technology, craftsmanship and art." To reflect this, the company is introducing a new look and new logo, with the tag-line: "The art of engineering, engineering for art."
As part of this, Yamaki says the company is establishing the Sigma Foundation that will promote the art of photography. The foundation's first actions will be to publish photo books by two photographers: Sølve Sundsbø and Julia Hetta.
But, he says the company's focus will remain the same: "to develop, manufacture and deliver the very best products to our customers."
"Since 1973 we have been making all our products in Aizu, Japan," he says, "and we remain committed to the people and the communicty of Aizu."
