NRG expands partnership with ASUS
Image credit: ASUS Republic of Gamers, the gaming sub-brand of hardware manufacturer ASUS, has expanded its existing partnership with North American esports organisation NRG. As a result of the extension, the brand will provide a range of products for rosters representing the organisation to use. According to a release, NRG will benefit from ‘a full … Continued The post NRG expands partnership with ASUS appeared first on Esports Insider.
Republic of Gamers, the gaming sub-brand of hardware manufacturer ASUS, has expanded its existing partnership with North American esports organisation NRG.
As a result of the extension, the brand will provide a range of products for rosters representing the organisation to use.
According to a release, NRG will benefit from ‘a full range of ROG laptops, desktops, and handheld gaming devices’ to use in practice and when competing in esports competitions. In addition to new hardware, the two parties will collaborate on a content series involving players representing the organisation.
ASUS and NRG first joined forces in March 2023, with players equipped with the latest range of hardware and peripherals for the past two years.
“NRG is a massive force in esports, and we’re proud to expand our partnership to include ROG’s latest laptops, handhelds, and desktops,” said Galip Fu, Director of Marketing for Systems at ASUS ROG.
“We look forward to building the future of esports together, powered by innovation and the drive to win.”
ASUS and its Republic of Gamers brand are no strangers to the world of esports. In recent years, the brand has partnered with several organisations and tournament organisers, including ESL FACEIT Group and, most recently, Team Vitality.
NRG’s Strong Start to 2025
The expansion of its partnership with ASUS maintains NRG’s partnership portfolio at five. In addition to the hardware manufacturer, the organisation also collaborates with the likes of Rockstar Energy and internet service provider (ISP) Spectrum.
Alongside the energy drink brand and ISP, the organisation also has decentralised cloud infrastructure provider, Theta Labs, as a partner. Through this particular deal, it launched Volt, an AI-powered chatbot designed to improve fan engagement using official match data from events its teams are competing in.
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