Dom Pérignon Reveals New Campaign Fronted by Zoë Kravitz, More
The campaign, centered around a theme of creativity, also features Tilda Swinton and Takashi Murakami.
Dom Pérignon’s latest campaign is made to serve as a sort of artistic manifesto.
Featuring its trademark reverence for craftsmanship, the maison invited seven celebrities to explore the essence of their creativity in a campaign, dubbed "Creation is an eternal journey." Each lends their distinct voice to a visual and conceptual dialogue that spans generations. Actor and filmmaker Zoë Kravitz, chef Clare Smyth, artist Tilda Swinton, choreographer Alexander Eman, contemporary visionary Takashi Murakami, musician Anderson .Paak, and rock legend Iggy Pop are the chosen ones—each shaping the French Champagne brand’s innovative narrative through their own lens.
Photographed by Collier Schorr, the campaign eschews traditional product shows for a raw, introspective approach. Black-and-white stills capture each artist in unscripted moments—mid-thought, mid-gesture—offering a glimpse into the vulnerability and unpredictability of creation. In contrast, vivid color portraits showcase their interaction with the Dom Pérignon bottle, and how it ties into their respective creative worlds. 
Alongside the portraiture comes short films directed by Camille Summers-Valli. Each vignette is framed around intimate conversations between the creators and Jefferson Hack, probing questions of purpose, process, and passion. These aren’t simply interviews—they’re meditated dialogue surrounding artistry and its ability to transcend time, much like Dom Pérignon itself.
Past the new campaign photos, Dom Pérignon is opening an immersive exhibition on May 16 in London, which will celebrate the brand's creative legacy alongside creatives like Jean-Michel Basquiat, Lady Gaga, Karl Lagerfeld, Iris Van Herpen, and more.
Further grounding this chapter is the release of four new vintages. These bottles mark turning points—endings, beginnings, and transformations—much like the journey of creation itself.
