See NYC's Most Exciting Store Openings in 2025

2025 is ever more exciting with luxury brands expanding their reach in New York City via new store openings. Last year, high-end labels opened stores from SoHo to Fifth Avenue, giving people shopping in the Big Apple more options.

The NYC retail scene is consistently evolving, and with the mix of luxury flagships and innovative concept stores, these new arrivals offer something for everyone, from fashion lovers to beauty aficionados to design enthusiasts. At these must-see shopping destinations, customers will have access to the latest runway collections, cutting-edge collaborations, and immersive experiences thanks to the design of these shopping landscapes. 

SoHo, Fifth Avenue, and the Meatpacking District are ground zero for luxury debuts. Expect to see labels like Chanel and Louis Vuitton expand their dominance with brand-new flagships, and also stay ready to witness emerging brands make their official New York City debut by opening their first. Grace Ling's reveal in February was a big splash, for example. Across it all, one thing's for certain, the retail stores ahead are going to define the NYC shopping scene in 2025. 

Keep scrolling to read more about the new must-visit storefronts and why these openings are the ones you don't want to miss. 

Marina B

Marina B is opening the doors to its very first flagship store at 673 Madison Ave. Officially opening April 12th, the intimate jewel-box boutique arrives just in time to kick off Marina B’s 50th-anniversary celebrations. The space will spotlight the brand’s signature Trisolina and Ondine collections—modern takes on Marina Bulgari’s iconic 1980s aesthetic—alongside one-of-a-kind jewelry pieces. Clients will also be able to collaborate on custom pieces at the new store. 

L'Agence 

L’Agence officially unveiled its new flagship at 956 Madison Ave. on March 28. Spanning 4,400 square feet, the multi-level space offers an immersive shopping experience that captures the brand's luxurious aesthetic. From signature denim and ready-to-wear to swim, footwear, and accessories, the flagship has everything you could ever need. Personalized service from expert in-store stylists and private shopping appointments round out the elevated experience. To celebrate the Upper East Side arrival, Fashion Director Tara Rudes-Dann hosted a cocktail soirée with VIP guests like Martha Stewart, Chanel Iman, Taylor Hill, and Sai De Silva.  

Camilla 

On Thursday, March 27, Australian luxury label Camilla opened its first New York boutique at 1015 Madison Avenue. The new location joins existing Camilla stores in New Jersey, California, and Miami, becoming the sixth U.S. boutique overall. The store brings a New York reimagining of Camilla's signature Hotel of Curiosity concept, featuring custom-designed wallpaper, a hand-embellished tapestry, a champagne bar, and a unique train installation. 

Prada 

Prada is continuing its New York City expansion—this time by opening a brand-new men’s boutique at 720 Fifth Avenue. The existing store at 724 Fifth Avenue will now exclusively house womenswear and Prada’s Fine Jewelry Eternal Gold collections.

Spanning two floors and totaling 13,000 square feet, the new men’s boutique offers everything from ready-to-wear to footwear and accessories. The space features black-and-white checkered marble floors—a nod to Prada’s original Milan flagship in the Galleria Vittorio Emanuele II—and introduces both the brand’s Made to Measure service and a newly added made-to-order experience, allowing clients to customize pieces in-store.

Proenza Schouler

Luxury womenswear brand Proenza Schouler opened a new flagship at 153 Mercer Street in SoHo. The brand is promising shoppers an immersive experience as it reimagines the traditional retail landscape and transforms its store with a museum-like aesthetic. Designed by Kate McCollough, the gallery-inspired storefront entices shoppers to take a journey of discovery through the label's collections.

Gianvito Rossi

Gianvito Rossi's new flagship boutique has officially opened its doors on 729 Madison Avenue, following a relocation. The new boutique spans two levels, offering loyal customers the brand's new and improved vision. As soon as shoppers enter, they are enveloped in an interior defined by its sophisticated grandeur. The store opening marks the its fifth flagship, as it has also opened other storefronts in South Coast Plaza, Miami Bal Harbour, New York City's Bloomingdale's, and Las Vegas Crystal Palace. 

Lalique’s “Maison d’Artiste”

Lalique has reinterpreted its global flagship, "Maison d'Artiste," to fit the New York City aesthetic. The French crystal house opened a new flagship at the former Chopard Mansion on the Upper East Side. The store ushers in a new era for the brand by paying tribute to its heritage and that of the five-story townhouse. Clientele can expect to be transported through the brand's legacy with curated spaces including Veranda d’Essences, Salon d’Exploration, Bar & Lounge, and more. To mark this special occasion, the brand has designed a "Manhattan Necklace," a reinterpretation of an 1894 drawing by René Lalique of the New York skyline, featuring nearly 850 diamonds and nearly 12-carats total.

Golden Goose 

Golden Goose is pleased to announce a new store opening in the Meatpacking District. Promising community and artisanship, the store brings a piece of Italy to New York and features a Co-Creation Bar, where customers can customize products, and Con Amore Corner, where customers can customize wrapping for gifts. There's also a Con Amore Cart, a space where consumers can stop by for a sweet treat or coffee. 

Misela 

The Turkish brand Misela has opened its first flagship store in the US on 25 Bond Street. The luxury handbag and travel accessories brand was founded in New York in 2008 and has since expanded its global reach. After 16 years, the brand has returned to its roots and created a limited-edition line, New York Capsule Collection, to commemorate the occasion.  

Parfums de Marly

Parfums de Marly has brought Madison Avenue a touch of Parisian sophistication with the opening of the immersive space. The French boutique was designed by Hubert de Malherbe, a French designer, who drew inspiration from the lost Château de Marly. The brand invites shoppers to partake in a "journey through time, art, and scent," per a press release.

Paloma Wool 

Walking down 425 Broome Street, you may have noticed something out of the ordinary standing out, and that's Paloma Wool's newest store opening. This is a significant milestone for the brand as it's the first permanent space for the brand located in the heart of Soho. Barcelona-based designer Max Milà designed the place to honor the brand's legacy of "experimental and rooted artistic exploration," per a press release. 

Serena Uziyel

It was a week of celebration for Serena Uziyel as a new Madison flagship opened its stores to shoppers. The opening featured a special selection of the brand's signature styles, which also included a special Catena collection to accompany the designs. The capsule put together is a celebration of women and their beauty, and was inspired by ancient Mesopotamia. 

Ana Luisa 

Ana Luisa has officially arrived in Manhattan’s West Village with the opening of its second retail location—an immersive space redefining the jewelry shopping experience. After the success of its SoHo flagship, the brand is expanding, offering everything from recycled solid gold and lab-grown diamonds to tarnish-proof staples.

Nestled next to Ring Concierge and Astrid & Miyu, the new location aims to break down the traditional, glass-case jewelry model with a fun and welcoming vibe, plus a first-of-its-kind “Permanent Jewelry Bar” for those seeking a more lasting accessory. 

You can now shop at Ana Luisa's new store at 385 Bleecker St. 

Kallmeyer

Kallmeyer, a New York-based womenswear and accessories brand, unveiled its second New York City storefront on Saturday, May 10, with the grand opening of its new Madison Avenue location at 1022 Madison Avenue. Created in collaboration with interior designer Louis Rambert, the space seamlessly fuses French modernism with American Art Deco influences. To celebrate the big opening, the store welcomed high-profile guests for cocktails and dinner.