Stray Kids' Seungmin Is Burberry's New Brand Ambassador
The British fashion house welcomes the star into its family of creatives.
Burberry just named Stray Kids’ Seungmin as its newest global brand ambassador. Known for his warm vocals, playful charisma, and self-assured style, Seungmin marks the latest in a line of rising talents tapped by Chief Creative Officer Daniel Lee to reflect Burberry’s evolving vision.
"We are excited to welcome Seungmin to Burberry. His passion and sense of style will make working together a lot of fun," Lee said in a press release.
For Seungmin, the partnership speaks to a shared sense of identity and imagination. In a statement, he said, "It is an honour to join the Burberry family. It’s an iconic British brand with a rich heritage, and I love that connection. I’m excited to be part of its future."
To mark the announcement, Burberry released a set of portraits featuring Seungmin in pieces that define the house’s signature aesthetic. Among the photos, the classic trench and a bold reinterpretation of the archival check shine brightest. 
With this new chapter, Seungmin continues to shape his global presence beyond the stage. The Korean singer is the main vocalist for the Stray Kids group, which has been accelerating its musical momentum lately. Plus, it's members are increasingly taking over the fashion scene, like Felix who recently shut down the front row at Louis Vuitton.
