What’s Going On With the PrettyLittleThing Rebrand?

The fast-fashion retailer is trading clubwear for the trad-wife aesthetic.

Mar 11, 2025 - 22:29
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What’s Going On With the PrettyLittleThing Rebrand?
Fast-fashion brand PrettyLittleThing is making a lot of noise and not because of its sales. Last week, it announced a rebrand, which didn’t go over well with customers. The bright, colorful looks that helped popularize its aesthetic have been wiped from its Instagram and replaced with beige and b... More »