Would You Try Exposed Face Tape? Breaking Down the Beauty Trend Led by Doechii

Beauty trends come and go, but some techniques stand the test of time—only to resurface in unexpected ways. The latest obsession taking over the for-you-page on TikTok? Face tape. While it may seem like a new-age TikTok hack, this cosmetic trick has been a well-kept secret among makeup artists, celebrities, and the drag community for years. Thanks to Doechii, however, it's getting a new look.

Traditionally, face tape involves applying adhesive strips to the skin to create an instant lift, smoothing out wrinkles and sculpting the face without the need for injectables or surgery. It's usually used discreetly under makeup, and it's been a yearslong go-to for red carpets, editorial shoots, and high-profile events. But the Grammy-winning rapper and singer has been bringing this backstage beauty hack into the spotlight and putting a new spin on how to rock it.

Read on to learn what face tape is, how to use it, and more on the controversial way Doechii is wearing hers.

What Is Face Tape? Why Is It Trending on TikTok?

Face tape is exactly what it sounds like: It consists of strategically placed adhesive strips that pull back sagging skin to create a lifted and contoured effect on the face. It’s been a longtime staple in the beauty world, favored for its ability to create a temporary facelift without invasive procedures. Whether worn overnight in an effort to smooth fine lines or hidden under glam for an instant tightening effect, the technique has long been associated with a polished and perfected look. 

While most celebrities and makeup artists go to great lengths to conceal their use of face tape, Doechii has taken the opposite approach—making exposed face tape part of her signature look of late.

Why Doechii Wears Exposed Face Tape

Since last year, Doechii has been flipping the script on the cosmetic tool, choosing to wear it visibly as a bold, intentional accessory. “The face tapes are there on purpose because... it’s cunt,” she declared in a TikTok video, embracing how is changing the look of what has traditionally been a hidden beauty trick.

At the 2025 Grammy Awards, where she took home her first gramophone for Best Rap Album (wearing Thom Browne), Doechii once again donned the exposed face tape look—this time with added embellishments. "We even rhinestoned them during her performance to make them even more visible," Doechii's makeup artist Dee Carrion told PEOPLE. "We wanted to bring an editorial vibe to something that was very glam. We just like the way it looks and the effect it gives."

“She likes exposing something that’s meant to be hidden. She just thinks outside the box, and she likes being vulnerable, and she likes showing things that you’re not meant to show," Doechii’s stylist, Sam Woolf, added in an interview with The New York Times.

How Doechii’s Face Tape Is Transforming Beauty Trends and Standards

With Doechii leading the charge, face tape is no longer just a behind-the-scenes beauty hack—it’s a statement, a conversation starter, and a reflection of a broader shift in beauty culture. As more celebrities embrace transparency around cosmetic tricks, the industry continues to move away from unattainable perfection and toward a more natural, expressive approach to beauty.

Whether it remains a visible fashion moment or stays tucked away under makeup, one thing is clear: face tape is having its moment, and it’s not just about lifting the skin—it’s about lifting the conversation around beauty itself.

Want to try the face tape trend? It's available to shop from a range of brands, like Skin Gym, Alcone, and retailers on Amazon.