The Status Sweatshirts Making College Girls Crash Out
Chelsea Kramer’s fast-growing brand, Parke, made her an influencer. Can she keep up the hype?
Talk to any woman under 25 with a TikTok addiction, matcha habit, and student ID from a Big Ten school and they likely know about Parke, a fast-growing online brand known for its $125 mock-neck sweatshirts. The oversize, thick cotton tops, with “PARKE” embroidered across the chest, have become a ... More »
