Amazon Has Revealed Prime Day 2025 Will Be a Four Day Shopping Event
Amazon has officially announced that Prime Day will run for four days this year, from July 8 to 11, marking its longest event yet since launching a decade ago.
Amazon has officially announced that Prime Day 2025 will run from 8 to 11 July, making it the longest Prime Day event since it began a decade ago. What originally started as a 24-hour sale eventually expanded to 48 hours in recent years, and now stretches to a full four days.
Prime Day remains one of the biggest annual online shopping events, typically second only to Black Friday in terms of scale and consumer interest. The four-day format gives Prime members additional time to browse discounts across a wide range of products.
As in previous years, the offers will be available exclusively to Amazon Prime subscribers, with many deals unlikely to return until the Black Friday sales in November.
In the US, anyone can join Prime for $14.99 per month or $139 per year, with a zero-cost 30-day trial also available for eligible new users.
But, the better deal is entirely for the young crowd through the "Amazon Prime for Young Adults" scheme, which offers the same benefits, including fast delivery and access to Prime Video, with a few additional features like 5% cashback every day on tech, or 10% during Prime Day, and zero food delivery fees on Grubhub.
This version comes with a six-month free trial, followed by a 50% discount on the standard membership price, reducing the cost to $7.49 per month or $69 per year until the customer turns 25 (or your knees start to ache when you bend down).
These Prime Day 2025 Deals Are Already Live
Alongside the discounts for young folk on Prime memberships, there's a few other top discounts to consider in the run up to Prime Day 2025.
This includes a favorite of ours on Audible, Amazon's in-house audiobook service, with its Audible Premium Plus membership currently $0.99/mo for 3-months for new members. Usually $14.95 a month, those signing up are saving $41.88 in total over the trial period.
From June 17 at 9 AM PT, Prime members can also claim six bonus free games: Tomb Raider I-III Remastered, Saints Row 2, Saints Row IV Re-Elected, Star Wars: Rebellion, TOEM, and Dungeon of the Endless: Definitive Edition.
Beyond Audible and Prime Gaming, you can also find some excellent deals that may not be "Prime Day" exclusive, or branded for that matter, but that are that good that they are worthy of inclusion and discussion.
For example, the Apple AirPods Pro 2 down to its lowest price of the year so far at $169 right now at Amazon, alongside some major discounts on Magic: The Gathering sealed booster sets, and even a handy discount on a "Like New" PlayStation Portal that's down to just under $150 today.
Will There Be Switch 2 Stock During Prime Day?
While it remains unconfirmed whether Amazon will stock the Nintendo Switch 2 during Prime Day, signs suggest the retailer may finally be preparing to offer the console directly.
The product listing for the Switch 2 + Mario Kart World bundle, previously non-existent, and then dominated by dubious third-party sellers, has now been stripped back and reset to a simple “Currently unavailable” status.
Notably, Amazon has also resumed selling first-party Switch 2 games, a shift that could indicate a broader return of official Nintendo stock to the platform. With Prime Day approaching, it's worth monitoring the listing closely for any movement. Nintendo Switch 2 consoles are currently sold out at every major retailer. While launch day stock was solid, helping the console shift over 3.5 million units in just four days worldwide, it's been tough to come by ever since. But, there's hope yet with Amazon now almost certainly set to stock the console in the coming weeks. One possibility is that Amazon could restrict Switch 2 availability to Prime members during the sale, a move that would align with the event's exclusivity model, and give subscribers early access to one of the year’s most in-demand consoles.Should You Shop Prime Day or July 4th Sales?
Prime Day this year begins just days after the July 4th weekend sales period. While July 4 often sees top discounts on gaming monitors and other tech from major retailers like Walmart, Best Buy, and Target, Amazon’s Prime Day typically ramps up the scale and scope of deals, especially on its own devices and exclusive brand partners.
This close scheduling could lead to more aggressive pricing and plenty of price competition, as retailers try to capture buyer interest before Amazon’s four-day event begins. It also means consumers may be navigating two major discount windows within the same week, one open to all, and one exclusive to Prime members. In summary, it could be worth checking out both.
Robert Anderson is a deals expert and Senior Commerce Editor for IGN. You can follow him @robertliam21 on Twitter/X or Bluesky.
