Billie Eilish's New Fragrance Is Her Most Sensual Yet

Billie Eilish is back with another olfactory masterpiece. The Grammy-winning artist, known for her haunting vocals and effortlessly cool aesthetic, is expanding her fragrance portfolio with Your Turn—a bold, sensual scent designed to spark emotion and intrigue.

Your Turn, crafted in partnership with Parlux Ltd., marks the next evolution of Billie Eilish Fragrances, a brand that debuted in 2021. This time, Eilish drew inspiration from a striking pair of dice she once acquired, translating their sleek, sculptural allure into a chrome-finished bottle that plays with light and reflection. "I’ve always been extremely passionate about scent and love the process of developing something new," Eilish said in a press release. "I’m excited to share the newest scent and bottle in my fragrance collection, Your Turn."

The real gamble pays off in the scent itself. Opening with an electrifying mix of bergamot peel, spicy cardamom, and fresh ginger, Your Turn transitions into a lush heart of velvet peach skin, night-blooming jasmine, and a refreshing hit of coconut water. The dry-down lingers with the cozy warmth of Australian sandalwood, enveloping musks, and upcycled Sylvamber (a sustainably sourced ingredient that gives the fragrance its rich depth).

"Creating Your Turn was a journey of discovery," Frank Voelkl, the Firmenich perfumer behind the scent, said in a press release. "Billie wanted something that felt intimate yet unexpected—a fragrance that captures individuality and the beauty of contrast."

Like the rest of the Eilish fragrance collection, Your Turn is vegan, cruelty-free, and made with clean ingredients. It’s available now exclusively at billieeilishfragrances.com, with a wider rollout at Ulta Beauty and select retailers set to come spring 2025. It’s your turn to experience Billie’s latest olfactory vision—will you take it?