EuroNASCAR unveils partnership with iRacing

EuroNASCAR has announced a partnership with iRacing that will see cars from the motorsport series be integrated into the sim racing platform.

In addition to EuroNASCAR cars arriving on the platform, iRacing will become an official partner of the championship, with all cars featuring the brand as part of their liveries.

According to a release, iRacing is actively developing virtual iterations of the cars to integrate the vehicles into the simulator as part of a future content update.

“We have a long a deep relationship with NASCAR, and we are excited to extend our partnership to the NASCAR Euro Series brand of motorsport,” said Tony Gardner, President of iRacing.

“The iRacing community has been following the NASCAR Euro Series with great interest as one of our pro esports drivers, Garrett Lowe, made the step from sim racer to real-world racer this season. Now all members will be able to experience the series for themselves.”

NASCAR is one of iRacing’s longest-standing partners and has a rich history of supporting sim racing. The 2025 edition of the eNASCAR Coca-Cola iRacing Series is the 16th season of the sim racing championship, with drivers competing for a share of a $500,000 (~£364,392) prize pool.

With iRacing’s extensive experience in hosting esports tournaments, the partnership has laid the foundations for EuroNASCAR to host its own sim racing series if it chooses to in the future.

The series hasn’t announced any plans to host its own iRacing series yet.

EuroNASCAR’s arrival on the platform cements iRacing as one of the largest sim racing platforms in the world. In addition to the stock car series, it has partnered with the FIA for the F4 Esports Global Championship and the Skip Barber Racing School to host the Skip Barber Formula iRacing Series.