Meta and Oakley Unveil All-New AI-Powered 'Oakley Meta HSTN' Glasses

SummaryMeta and Oakley have announced a new partnership and the Oakley Meta HSTN is the first product to launchThe new AI-powered glasses are sports focused and a limited-edition debut pair can be pre-ordered from July 11After teasing a mysterious new Instagram account – @oakleymeta – earlier this week, Meta and Oakley today unveiled the Oakley Meta HSTN, the first product from a new long-term partnership that introduces what they call "a new category of Performance AI glasses."Pronounced "HOW-stuhn", the new Oakley Meta glasses build on the success of its Meta's Ray-Ban collaboration and combine "bold aesthetics with cutting-edge tech" to deliver a high resolution first-person perspective that can be controlled hands-free. They have a built-in 3K camera and a battery large enough to last up to eight hours with continuous use, as well as a charging case that holds an additional 48 hours of juice for peace of mind while on-the-go. They glasses also feature powerful open-ear speakers on both sides that are "seamlessly integrated into the frames," allowing users to listen to music with clarity while working out, and have an IPX4 rating for water and sweat-resistance.AI has been worked into and throughout the core of the Oakley Meta HSTN, which include Meta AI – described by the tech giant as "your personal AI assistant" – that can be used to plan your workout, answer questions, and even prompted to start filming.Oakley and Meta are releasing six options in their new Oakley Meta HSTN and three of these including Oakley's "PRIZM" lens technology, described as "one of the most advanced innovations in lens design" and said to help decode "how the brain and eye process light." Launching first, the Limited Edition Oakley Meta HSTN will feature 24K PRIZM polarized lenses together with gold accents to commemorate Oakley's 50th anniversary this year.It's clear that Meta sees smart – or AI – glasses as the future. Last fall, it announced its Orion glasses, and its move into sports-focused frames is not surprising. Alex Himel, VP of Wearables at Meta, said that Meta and Oakley's "teams have been working together for years to understand the unique needs of athletes," adding that "glasses have emerged as the ideal tool for people to listen to music, capture videos."Like Ray-Ban, Oakley is owned by Luxottica, and according to Rocco Basilico, its Chief Wearables Officer, this new partnership with Meta marks "a bold new chapter" for the brand and sets "a new standard for the industry." Basilico added that Oakley Meta is "part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition to build a connected eyewear category that spans lifestyles, communities, and use cases."The limited-edition debut Oakley Meta HSTN glasses will be available to pre-order from July 11 priced at £499 GBP / $499 USD / €549 EUR. The rest of the Rx-ready collection – listed below – drops later this summer, with prices starting at £399 GBP / $399 USD / €439 EUR.Oakley Meta HSTN Warm Grey with PRIZM™ Ruby LensesOakley Meta HSTN Black with PRIZM™ Polar Black LensesOakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water LensesOakley Meta HSTN Black with Transitions® Amethyst LensesOakley Meta HSTN Clear with Transitions® Grey LensesOakley Meta HSTN Black with Clear LensesClick here to view full gallery at Hypebeast

Jun 20, 2025 - 15:18

Meta and Oakley Unveil All-New AI-Powered 'Oakley Meta HSTN' Glasses

Summary

Meta and Oakley have announced a new partnership and the Oakley Meta HSTN is the first product to launch
The new AI-powered glasses are sports focused and a limited-edition debut pair can be pre-ordered from July 11

After teasing a mysterious new Instagram account – @oakleymeta – earlier this week, Meta and Oakley today unveiled the Oakley Meta HSTN, the first product from a new long-term partnership that introduces what they call "a new category of Performance AI glasses."

Pronounced "HOW-stuhn", the new Oakley Meta glasses build on the success of its Meta's Ray-Ban collaboration and combine "bold aesthetics with cutting-edge tech" to deliver a high resolution first-person perspective that can be controlled hands-free. They have a built-in 3K camera and a battery large enough to last up to eight hours with continuous use, as well as a charging case that holds an additional 48 hours of juice for peace of mind while on-the-go. They glasses also feature powerful open-ear speakers on both sides that are "seamlessly integrated into the frames," allowing users to listen to music with clarity while working out, and have an IPX4 rating for water and sweat-resistance.

AI has been worked into and throughout the core of the Oakley Meta HSTN, which include Meta AI – described by the tech giant as "your personal AI assistant" – that can be used to plan your workout, answer questions, and even prompted to start filming.

Oakley and Meta are releasing six options in their new Oakley Meta HSTN and three of these including Oakley's "PRIZM" lens technology, described as "one of the most advanced innovations in lens design" and said to help decode "how the brain and eye process light." Launching first, the Limited Edition Oakley Meta HSTN will feature 24K PRIZM polarized lenses together with gold accents to commemorate Oakley's 50th anniversary this year.

It's clear that Meta sees smart – or AI – glasses as the future. Last fall, it announced its Orion glasses, and its move into sports-focused frames is not surprising. Alex Himel, VP of Wearables at Meta, said that Meta and Oakley's "teams have been working together for years to understand the unique needs of athletes," adding that "glasses have emerged as the ideal tool for people to listen to music, capture videos."

Like Ray-Ban, Oakley is owned by Luxottica, and according to Rocco Basilico, its Chief Wearables Officer, this new partnership with Meta marks "a bold new chapter" for the brand and sets "a new standard for the industry." Basilico added that Oakley Meta is "part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition to build a connected eyewear category that spans lifestyles, communities, and use cases."

The limited-edition debut Oakley Meta HSTN glasses will be available to pre-order from July 11 priced at £499 GBP / $499 USD / €549 EUR. The rest of the Rx-ready collection – listed below – drops later this summer, with prices starting at £399 GBP / $399 USD / €439 EUR.

Oakley Meta HSTN Warm Grey with PRIZM™ Ruby Lenses
Oakley Meta HSTN Black with PRIZM™ Polar Black Lenses
Oakley Meta HSTN Brown Smoke with PRIZM™ Polar Deep Water Lenses
Oakley Meta HSTN Black with Transitions® Amethyst Lenses
Oakley Meta HSTN Clear with Transitions® Grey Lenses
Oakley Meta HSTN Black with Clear Lenses

Click here to view full gallery at Hypebeast