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Nestlé x Ogilvy Colombia Introduces "Self-Packing Cheese"
SummaryNestlé and Ogilvy Colombia created "Self-Packing Cheese" using biodegradable packagingThe packaging is made from cheese whey and new bioplastic, which decomposes in 300 daysThe innovation aims to reduce plastic wasteNestlé Central America has unveiled a biodegradable cheese wrapper made from whey protein, a byproduct of the cheesemaking process.Developed in collaboration with Ogilvy Colombia, the innovative material replaces traditional plastic film on the "¡Qué Rico!" cheese brand in Panama. The new bioplastic combines polyhydroxyalkanoate (PHA) with whey and is designed to decompose within 300 days.Unlike conventional plastic, which can take up to 900 years to degrade, this “self-wrapping” cheese concept offers a more sustainable solution by using part of the product itself as its packaging. The translucent, lightweight film marks a significant step toward reducing plastic waste, with plans to extend this innovation to other products.Read more at Hypebeast
Summary
- Nestlé and Ogilvy Colombia created "Self-Packing Cheese" using biodegradable packaging
- The packaging is made from cheese whey and new bioplastic, which decomposes in 300 days
- The innovation aims to reduce plastic waste
Nestlé Central America has unveiled a biodegradable cheese wrapper made from whey protein, a byproduct of the cheesemaking process.
Developed in collaboration with Ogilvy Colombia, the innovative material replaces traditional plastic film on the "¡Qué Rico!" cheese brand in Panama. The new bioplastic combines polyhydroxyalkanoate (PHA) with whey and is designed to decompose within 300 days.
Unlike conventional plastic, which can take up to 900 years to degrade, this “self-wrapping” cheese concept offers a more sustainable solution by using part of the product itself as its packaging. The translucent, lightweight film marks a significant step toward reducing plastic waste, with plans to extend this innovation to other products.
