Chase Freedom Q1 categories: Last chance to activate

Editor’s note: This is a recurring post, regularly updated with new information and offers.

Chase kicked off 2025 with a bang for Chase Freedom (no longer available to new applicants) and Chase Freedom Flex® cardholders.

For the first quarter, we saw the return of three of our favorite categories and a brand-new one. And then tax preparation and insurance purchases were added for the month of March.

If you haven’t already, make sure to activate the rotating categories for Q1 — your last day to do so is March 14.

Now through March 31, cardholders can earn bonus rewards on spending at select grocery stores and on fitness club and gym memberships, self-care and spa services, and Norweigan Cruise Line purchases. Additionally, cardholders can earn bonus cash back on tax preparation and insurance purchases.

You can earn 5% cash back (or 5 points per dollar) on up to $1,500 of spending in these categories (1% back or 1 point per dollar thereafter). Activation is required.

The information for the Chase Freedom card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Chase Freedom and Freedom Flex Q1 2025 categories

Now through March 31, Chase Freedom and Chase Freedom Flex cardmembers can earn 5% cash back (or 5 points per dollar) on spending in the following categories (on up to $1,500 of combined spending per quarter, then 1% cash back or 1 point per dollar):

• Select grocery stores (including Instacart)
• Fitness club and gym memberships
• Self-care and spa services
• Norwegian Cruise Line purchases (must book directly with the cruise line)
• Tax preparation and insurance purchases

As noted above, you must activate your card to unlock the bonus-earning potential in these categories. It’s simple to complete this process through your Chase account; just provide your last name, the last four digits of your card and your ZIP code. Registration is now open.

Analyzing the Q1 bonus categories

The first quarter of the year is the perfect time to take inventory of your habits and set new goals for the coming year.

Here are the bonus details:

• Grocery stores: Home chefs and meal preppers will rejoice to see the return of the grocery store category. As noted above, grocery-specific delivery services (such as Instacart) are included in this category. However, stores that sell a wide range of products — such as wholesale clubs like Costco and big-box retailers like Target — are not included.
• Fitness club and gym memberships: If you’re joining a snazzy new fitness studio, pay with your Freedom or Freedom Flex to earn bonus rewards and kick up the excitement to another level. If you’re continuing an existing membership, switch your card on file to your Freedom or Freedom Flex for the first quarter and use the extra rewards to treat yourself. Note, however, that only physical studio memberships are included; you won’t earn bonus rewards on digital fitness subscriptions.
• Self-care and spa services: The return of this category is exciting, as the new year is a great time to invest in self-care and stress relief. Eligible beauty and recovery treatments (such as massages, spa treatments, manicures, tanning and barber and salon services) at a spa or participating salon will earn bonus rewards this quarter. However, services provided within a different type of business, such as a spa within a hotel, are not included.
• Norwegian Cruise Line: Avid cruisers — or those who have never tried one before — can take advantage of earning bonus cash back (or points) on cruises booked directly with NCL. Purchases through third-party vendors and travel agencies — such as sightseeing activities, excursions and tourist attractions — are not included.
• Tax preparation and insurance: Tax season is upon us, so this is a welcome surprise from Chase. This category covers both in-person and digital tax preparation services, such as TurboTax. Eligible insurance providers include auto, renters, medical and life insurance. Note that product warranties and trip insurance won’t qualify for bonus rewards.

Remember that Chase limits the 5% cash back (or 5 points per dollar) you can earn to the first $1,500 spent in combined bonus categories each quarter you activate the bonus. After you reach the maximum, you’ll earn 1% back (or 1 point per dollar) on these purchases.

FAQs about Chase Freedom and Chase Freedom Flex bonus categories

How do rotating categories work?

Each quarter, Chase announces a group of bonus categories that will earn 5% cash back (or 5 points per dollar) throughout the upcoming three-month period (on up to $1,500 in combined spending each quarter).

Generally, these categories are announced halfway through the month before the new quarter starts to give cardmembers time to activate new categories beforehand. However, you can activate your categories until midway through the last month of the quarter.

The categories tend to repeat periodically. For instance, grocery stores, restaurants and gas stations are all common categories you’ll notice frequently pop up on the bonus calendar. So, depending on the categories and whether you can maximize them, these two cards can offer quite a nice chunk of cash back or bonus points over the year.

How much cash back can I earn each quarter?

Chase limits the 5% cash back (or 5 points per dollar) to the first $1,500 spent in combined bonus categories each quarter you activate the bonus.

While that may not sound like a lot, that cash back adds up over time. Maximizing the cash-back categories each quarter, you’ll earn $75 in cash back quarterly and up to $300 per year. For a no-annual-fee credit card, that’s a lot of value.

Alternatively, suppose you have a card that earns transferable Chase Ultimate Rewards points, like the Chase Sapphire Preferred® Card. In that case, you can combine the rewards from your Chase Freedom or Freedom Flex card with those you earn from your more premium Ultimate Rewards-earning card. By doing this, your rewards become fully transferable.

If you follow that method, your $300 in bonus cash back would be worth 30,000 Ultimate Rewards points. TPG’s March 2025 valuations peg Chase points at 2.05 cents apiece — making the 30,000 points you can earn in a year worth $615.

How do I activate my 5% categories each quarter?

You can head to Chase’s site to activate your 5% cash back (or 5 points per dollar) categories for this quarter. You can also register through the Chase mobile app.

Here’s how to register:

1. Head to the Chase bonus activation page, or log into your Chase account.

2. Enter your last name, the last four digits of your card number and your billing ZIP code. If you don’t have your card on hand, log in to your Chase account to retrieve these digits.

3. Click “Activate your 5%” to register.

4. If you have multiple Chase Freedom cards, make sure to register each one.

5. Save a screenshot of your activation in case of any issues later — though you should also receive a “You’re Activated!” confirmation email.

Can I have both the Chase Freedom and the Chase Freedom Flex to double my earning potential?

Yes, you can have both cards. So, if you already have the Chase Freedom and want to add the Chase Freedom Flex to your wallet, you’re free to do so.

Remember that the original Freedom card is no longer open to new applicants. If you’d rather only have one, though, the Freedom Flex is available as a product change.

Of course, you’ll also want to ensure you’re eligible for a new Chase card.

How do I maximize my Freedom and Freedom Flex cards?

The most important thing is to activate your card to earn 5% cash back (or 5 points per dollar) each quarter in the specific categories and then use your card for purchases in those categories.

You can set up a recurring reminder in your calendar or sign up for the TPG newsletter. (We send out a reminder when it’s time to activate every quarter, plus tips and tricks for how to maximize your card strategy and score some excellent award redemptions.)

Better yet, when paired with a Chase credit card that earns fully transferable Ultimate Rewards points, such as the Chase Sapphire Reserve® or the Chase Sapphire Preferred, the Chase Freedom Flex’s 5% cash back effectively becomes 5 Ultimate Rewards points per dollar. You can learn all about this in our guide detailing the “Chase Trifecta.”

What are common bonus categories for the Freedom and the Freedom Flex?

Of course, you’ll also want to make sure that you’ll potentially be able to maximize other bonus categories throughout the year. For reference, here are the previous Chase Freedom quarterly categories back to 2012 so you can decide if common categories make sense for your spending patterns:

Bottom line

If you’re a Chase Freedom or Freedom Flex cardholder, you can now earn 5% cash back (or 5 points per dollar) on grocery, fitness club and gym membership, self-care, spa, and Norwegian Cruise Line purchases through March 31. As of March 1, you can also earn bonus rewards on tax preparation and insurance purchases.

Remember that Chase limits your quarterly bonus category earnings to the first $1,500 of combined spending each quarter.

In addition to the rotating bonus categories, the Freedom Flex accrues 5% cash back on all other travel booked through Chase Travel, 3% cash back on drugstore purchases, 3% cash back on dining (including eligible delivery services) and 1% unlimited cash back on all other purchases.

Apply here: Chase Freedom Flex