See All the Fashion Campaigns for Summer, Fall/Winter 2025
Take a look at this season's impactful campaigns, with cinematic visuals, styling, standout castings, and more.
In the ever-scrolling world of fashion news, it’s easy for campaigns to get overlooked—tucked between runway recaps and red carpet moments. But take a closer look, and you’ll find that campaigns are often where a brand’s vision comes to life most intimately. They’re less about spectacle and more about storytelling, often revealing the tone of a season before a collection even hits the shelves. Right now, luxury fashion houses are rolling out their Summer 2025, Pre-Fall 2025, and Fall/Winter 2025 campaigns, and they’re doing so with deliberate artistry—pairing the art of photography with cinematic direction, styling, and a cast of familiar faces.
Whether it’s a summer picnic that reimagines romanticism or a hyper-stylized studio portrait that leans into surrealism, this season’s campaigns are brimming with artistry. Some pay homage to heritage, others explore new narratives—but all of them are definitely aesthetically pleasing. From recurring supermodels to fresh talent, these visuals are shaping the cultural moment just as much as any runway show.
Ahead, a roundup of the standout campaigns from Summer 2025, Pre-Fall 2025, and Fall/Winter 2025 you don’t want to miss. Keep scrolling to see our favorites, including Alaïa, Saint Laurent, and more.
Summer Campaigns
Alaïa
Saint Laurent
Fall/Winter 2025 Campaigns
Loewe
