Can You Recognize Pete Davidson Without Tattoos in His New Reformation Campaign?

Pete Davidson's tattoos have been as much a part of his identity as his signature deadpan humor and his uncanny ability to date the most beautiful women in Hollywood. But in a plot twist no one saw coming, the comedian officially ditched his ink (a journey he started in 2020). The big reveal of his new look is here, thanks to Reformation’s Valentine’s Day campaign where he strips down to bare skin and is, well, unrecognizable.

Davidson casually dropped a bombshell on The Tonight Show Starring Jimmy Fallon earlier this year, mentioning that he’s been undergoing the long (and painful) process of erasing his 200-something tattoos with laser removal. His reasoning? The ink didn’t feel like him anymore, and he wanted a "clean slate," he said. Fans might have expected a gradual fade-out, so many will be surprised by his full-blown, tattoo-free transformation, revealed in the most Pete Davidson way possible: by getting naked (kinda). 

The Los Angeles-based clothing brand known for its sustainability messaging—like, "Being naked is the #1 most sustainable option. We’re #2"—is now claiming Davidson as its official "boyfriend" for Valentine’s Day. “We got a boyfriend. And not just any boyfriend. The boyfriend," the Reformation press release said.

The campaign isn’t just about showing off Pete’s fresh, ink-free body (though, let’s be honest, that’s a major highlight). It’s about celebrating the kind of boyfriend who’s supportive, attentive, and—crucially—knows the difference between Val Mid-Rise Jeans and Abby Low-Rise Jeans. Davidson models limited-edition sweatshirts and boxer briefs alongside his new minimalist aesthetic, making a strong case that being tattoo-free might just be his most shocking look yet.

What’s next for Davidson and his new tattoo-free body? A modeling contract? Only time will tell. But one thing’s for sure: this is one boyfriend reveal we didn’t see coming—and, although he's unrecognizable, we’re very into it.